iOS 6 had dozens of other minor improvements, but no blockbusters. The Facebook integration was nice, Siri took important steps forward and Passbook has serious potential. The iPhone Needs Another iOS 5-Caliber UpdateĪs iOS version updates go, the last one was fairly minor. But Kawasaki , Scoble and Ihnakto have already jumped ship. Apple still has what many influencers consider to be the best smartphone on the market. But as Android improves, a growing number will think twice unless Apple pushes things forward more aggressively. Siegler's decision to stick with the iPhone is roughly representative of millions of consumers who have already established a loyalty to Apple's mobile empire. "It is a really good device - one that Google should be proud of." Those are strong words from a stalwart defender of Cupertino. "In a world without iPhone, I could definitely see myself using the Nexus 4 as my smartphone," Siegler writes. In his (admittedly late) review of the Nexus 4, the notoriously pro-Apple MG Siegler cites the "methodical way" Google is improving Android, a detail that reminds him of Apple. Today, instead of mocking Android, manyprominent iPhone lovers are switching to Google. Next thing we knew, Android commanded 75% of the smartphone market. With each upgrade to Android, iPhone owners laughed as the platform seemingly struggled to keep up with Apple's bulletproof user experience. ![]() Early Android phonesfelt like rusty copycats of Apple's impeccably slick mobile platform, with far fewer apps available to their users. It pains me to admit, but Android is evolving faster than iOS these days. To retains its luster, Apple needs to make iOS 7 its boldest update yet. After a historic launch and years of grand slam updates to its hardware and software, the iPhone now appears more vulnerable than ever. Six years in, the polish is starting to rub off. Why Apple Really Needs To Kill It With iOS 7
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